14 Jun 2007
The profession that dare not speak its name
Abstract: If web design makes the new information age possible—if it creates new markets and new products, generates significant global cash flow, changes the way companies and non-profits interact with the public, and employs untold legions of specialists—why, until now, hasn’t anybody tried to find out more about it as an industry?Hypothesis: No one has tried to measure web design because web design has been a hidden profession.The hypothesis is neither far-fetched nor particularly insightful. If you think about it, it’s obvious. Web design has been hidden because its workers have, for the most part, been masked by old business and old media categories.
Abstract: If web design makes the new information age possible—if it creates new markets and new products, generates significant global cash flow, changes the way companies and non-profits interact with the public, and employs untold legions of specialists—why, until now, hasn’t anybody tried to find out more about it as an industry?Hypothesis: No one has tried to measure web design because web design has been a hidden profession.The hypothesis is neither far-fetched nor particularly insightful. If you think about it, it’s obvious. Web design has been hidden because its workers have, for the most part, been masked by old business and old media categories.
